Your dish
What it is:
The Request a Consultation Journey provides customers with a straightforward way to connect with your sales or solution engineers. By filling out a "handraise" form, customers signal their interest in a consultation, becoming Marketing Qualified Leads (MQLs) and automatically handed over to the sales team.
Key to a successful journey:
Ensure the form is easy to locate and simple to complete. Include fields that capture relevant information to help both the customer and sales team start the conversation effectively.
Objective of the journey:
To generate high-quality MQLs and facilitate seamless transitions from marketing to sales for personalized consultations.
Chef's Tip:
Place the form strategically on your website and promote it through other campaigns or journeys to ensure visibility and accessibility.
- Landing Page with Form
- Emails
Please familiarize yourself and follow the guidelines for content creation on the website.
Briefing content is easy! Download a copybook from the pagetype you want to create and add your content.
Download the copybook that fits your journey and start filling out the content.
Once the copybook is finalized you can brief GBS to create the emails for you in Marketo.