Your dish
What it is:
The Ongoing Nurture Journey is all about staying connected with your opt-in database through regular newsletters. These newsletters keep your audience informed and engaged while sparking interest in different areas of the business.
Key to a successful journey:
Consistently deliver newsletters with relevant, high-quality content that appeals to your audience. Use them to highlight various campaigns, products, or services, encouraging recipients to explore other journeys.
Objective of the journey:
To maintain engagement with your database, keeping your brand top of mind and fostering interest that can be nurtured into new business opportunities.
Chef's Tip:
Track engagement metrics like open and click-through rates to understand what resonates most with your audience and refine future newsletters accordingly.
- Emails
Download the copybook that fits your journey and start filling out the content.
Once the copybook is finalized you can brief GBS to create the emails for you in Marketo.