Your dish
What it is:
The Discover Nurture Journey is a flexible nurture track designed to guide opt-in leads toward becoming Marketing Qualified Leads (MQLs). It promotes available campaigns and content, such as marketing samples, content downloads, and masterclasses, gradually building up to a request for a quote or consultation.
Key to a successful journey:
The journey’s success relies on the relevance and quality of the content you promote. The more diverse and engaging your offerings, the stronger the nurture track will be in keeping leads engaged and moving toward conversion.
Objective of the journey:
To nurture leads by consistently providing valuable content and opportunities, ultimately driving them to request a quote or consultation.
Chef's Tip:
Personalize the journey as much as possible—tailor content recommendations to your audience’s interests and behaviors for higher engagement and stronger results.
- Emails
Download the copybook that fits your journey and start filling out the content.
Once the copybook is finalized you can brief GBS to create the emails for you in Marketo.