Your dish
What it is:
A newsletter sign-up flow is a simple and effective way to keep customers connected with your brand. It offers a low-commitment opportunity for them to stay informed while providing a cost-efficient tool for marketers to nurture relationships.
Key to a successful journey:
Make it effortless for customers to find and complete the sign-up form. Showcase the value of subscribing by highlighting the great content they'll receive, such as exclusive updates, tips, or offers.
Objective of the journey:
The goal is to encourage customers to opt-in to your email marketing, paving the way for future engagement and conversions.
Chef's Tip:
Make sure you actually send out newsletters to engage your audience once they sign up!
- Landing Page with Form
- Welcome Email
- Sign Up Banner
Please familiarize yourself and follow the guidelines for content creation on the website.
Briefing content is easy! Download a copybook from the pagetype you want to create and add your content.
Download the copybook that fits your journey and start filling out the content.
Once the copybook is finalized you can brief GBS to create the emails for you in Marketo.
Pick 1 of the banners from the banner modules and add an image and appealing copy to get people to sign up!
Once you have a banner you can brief GBS where to place the banners on the website.
Go to Check My Ticket and select "Editing request". Then select "existing page" and add the URLs where you would want the banner to be added.