Your dish
What it is:
The Marketing Sample Journey grabs attention by offering potential customers a free sample kit to showcase the power of your product. The kit includes a small portion of the product, a guide on how to use it and its benefits over alternatives, and two materials for testing the product firsthand.
Key to a successful journey:
Ensure the sample kit is appealing, easy to use, and highlights the unique advantages of your product. A well-designed kit combined with targeted promotion can generate strong interest and engagement.
Objective of the journey:
To drive high-quality leads into your database. A "free sample" is a compelling incentive, encouraging customers to provide valuable information in exchange.
Chef's Tip:
This journey isn’t for everyone—it requires a sample kit, marketing budget, and a clear promotional strategy to make it worthwhile. Plan carefully to ensure the investment pays off!
- Sample Distribution
- Landing Page with Form
- Emails
Before this journey can start you need to make sure you have something to offer your (potential) customers.
Think about how your product is best sampled by a new customer. What product do they need, how much? How can they use the product to show the usefulness of the product? Are instructions required, and if so how are they provided?
All of this should come together in a nice looking sample kit that you could share with your customers.
Once you have your sample kit, you need to make sure you can deliver the sample kit to those that requested it. Are you shipping them yourself? Do you have an agency that can manage it?
Once you have step 1 and step 2 completed, you can move on to the rest of the journey and request the landing page with form and emails.
Please familiarize yourself and follow the guidelines for content creation on the website.
Briefing content is easy! Download a copybook from the pagetype you want to create and add your content.
Download the copybook that fits your journey and start filling out the content.
Once the copybook is finalized you can brief GBS to create the emails for you in Marketo.