Your dish
What it is:
The Content Download Journey provides access to valuable resources like case studies and whitepapers. These content pieces are locked behind a form that customers must fill out to access the full content. Afterward, they are guided to explore more content, request a quote, or schedule a consultation.
Key to a successful journey:
Offer content that’s highly relevant and enticing to your target audience. Ensure the preview is compelling enough to motivate customers to complete the form.
Objective of the journey:
To generate leads while delivering valuable information to potential customers, nurturing their interest in your products or services.
Chef's Tip:
Highlight how your content addresses customer challenges or provides actionable insights—they’ll be much more willing to engage!
- Downloadable Form
- Landing Page with Form
- Emails
Coming soon
Please familiarize yourself and follow the guidelines for content creation on the website.
Briefing content is easy! Download a copybook from the pagetype you want to create and add your content.
Download the copybook that fits your journey and start filling out the content.
Once the copybook is finalized you can brief GBS to create the emails for you in Marketo.